Layer 1
Findable
The technical floor. Crawlability, indexation, Core Web Vitals, sitemaps, canonicals, schema coverage. If a machine cannot read the page, nothing downstream matters.
Core Web VitalsIndexationSchemallms.txt
The Answer Gap Method™
AI is answeringyour buyers.It isn't naming you.
Your buyers stopped scrolling ten blue links. They ask ChatGPT, Perplexity, Grok or Google's AI one question and get one answer — with names in it. Find out in sixty seconds whether yours is one of them.
Teams we've done this work for
What changed
01
One answer
Search used to return ten options and let your buyer choose. AI returns one recommendation and moves on. Being on page one of nothing is still nothing.
02
Named rivals
When an AI engine answers a buying question, it names specific companies. Right now it is naming someone in your city. The only question is who.
03
No traffic signal
You will not see this in Google Analytics. There is no referrer for a recommendation you never received. That is why most businesses find out late.
The mechanism
Three layers. One number.
Most audits score whether Google can crawl you. That is one third of the problem now. The Answer Gap Score measures the distance between what AI engines say today and what they would say if your business were readable, corroborated and citable.
Layer 2
Citable
Whether an AI engine can safely repeat you. Entity consistency across your site, Google Business Profile and the wider web; answer-format content; the corroboration that turns a claim into a citation.
Entity consistencyAnswer formatCorroborationAI bot access
Layer 3
Chosen
The part no free audit widget does. We put fifteen real buyer questions to ChatGPT, Perplexity, Grok and Google's AI Overviews — then record, word for word, who gets named instead of you.
15 buyer questions4 answer enginesNamed competitorsDated evidence
What you actually get
The report, before you buy it.
Not a mockup of a dashboard you will never log into. This is the shape of the document that lands in your inbox — the score, the verbatim AI answers, the findings and the markup to paste.
Answer Gap Audit
northgate-dental.ca
Answer Gap Score
46out of 100
Findable
71
Citable
48
Chosen
19
What AI said when we asked
For anxious patients in north Toronto, three practices come up consistently: Bayview Family Dental, which advertises sedation options; Yonge North Dentistry, noted for longer appointment slots; and Sheppard Smile Studio, which has the strongest recent review volume for nervous-patient care.
Bayview Family Dental · Yonge North Dentistry · Sheppard Smile Studio
Everything we found
criticalCitable
No Organization or LocalBusiness entity
Nothing on the page states who you are in machine-readable form — no name, address, phone or sameAs links. Engines that cannot resolve you to an entity will not name you.
highFindable
9 pages with no meta description
Left to the engine on 9 of the 24 pages we crawled — that many summaries of your practice, written by someone other than you.
Your 90-day roadmap
Days 0-30Impact: highEffort: low
Add LocalBusiness JSON-LD to every location page
Paste this
{
"@context": "https://schema.org",
"@type": "Dentist",
"name": "Northgate Dental",
"telephone": "+1-416-555-0142",
"address": {
"@type": "PostalAddress",
"streetAddress": "1820 Yonge Street",
"addressLocality": "Toronto",
"addressRegion": "ON"
},
"sameAs": ["https://g.page/northgate-dental"]
}Illustrative example. Northgate Dental is not a real practice — your report contains your own site, your own competitors, and the answers the engines actually gave on the day we asked.
Two guarantees
One of them is about what we won't do.
The No-Call Guarantee
Nobody from JMI will ever call you because of this purchase. There is a link in the report if you want to talk to us. If you don't use it, you will never hear from a salesperson.
The Find-Nothing Refund
If the audit doesn't surface at least ten fixable issues, or at least three buyer questions where AI names a competitor instead of you, it's free. Keep the report.
Objections
The fair questions
Asked in good faith, answered the same way.
Honestly: we cannot tell you how much revenue AI search is moving for your business, and neither can anyone quoting you a percentage. The thing that makes this hard to see is the same thing that makes it hard to measure — a recommendation you never received leaves no referrer. What the scan shows is narrower and checkable: asked the questions your buyers actually ask, do the engines name you or name someone else. That is a fact about today, recorded word for word, and you have it before you spend anything.
Good. Hand them the dev-ready CSV. Most SEO retainers were never scoped for entity and citation work. If yours was, you'll score well and we'll say so in writing.
Then the report says exactly that, and you get your money back under the Find-Nothing Refund. We don't manufacture a gap that isn't there.
Sixty seconds
Find out what AIsays about you.
The scan is free and the score is real. What you do about it is your call — and only your call.
Run my free scanNo credit card. No sales call. Ever.